Matters Graph is a specialist buy-side-focused consultancy that provides objective fact-based commercial due diligence and value gen support for private equity and private lender clients.

Access our ongoing series covering best-practices for assessing market opportunities and conducting commercial due diligence.

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The Next Step Beyond NPS (Net Promoter Score)

By Eoghan Bees

A common metric leveraged in commercial diligence – NPS (Net Promoter Score) – is based on a single and simple question presented to users of a good or service: “On a score of 0 to 10, how likely is it that you would recommend [XYZ] to a friend or colleague?” The metric and the question are designed to measure current satisfaction, and the design logic of the question (and the associated…
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Taking Price Seriously in Commercial Due Diligence (CDD) Mandates

By Jeff Merkle

Using pricing as a lever is massively powerful, yet pricing is an often overlooked and underappreciated part of diligence. Several years back, one of the large corporate finance consultancies did some modeling using income statements from the top 1000 firms – they found that a 1% increase in average price with an “inelastic” customer base (i.e., no resulting change in demand) resulted in a…

NEWS

Access all of our recent news including deals supported by GRAPH and firm news.

30 July 2025

Congratulations to The Acacia Group and Common Thread Collective on Acacia’s Investment in Common Thread Collective

5 June 2025

Congratulations to Greenbriar Equity Group on Its Acquisition of West Star Aviation

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