Matters Graph Sector Coverage

Brand strength, customer loyalty, trend attachment/drivers, channel management and performance, product mix and price management are critical matters for assets in the consumer, retail, and leisure sectors.

Whether you are investing in a car wash business, a fitness platform, CPG sales services, branded consumer products, contract manufacturing, specialty ingredients, commercial due diligence utilizing voice of “customer” (and consumer, retailer, partner, trainer, etc.) research is key - along with custom quant studies and leveraging available purchasing data and consumer behavior patterns.

Channel health, consumer preference, understanding "the job" consumers are hiring a product for, pricing, cross-selling, and drivers of choice leading to increased repeat customers will be important inputs to your investment thesis—trends rise and die quickly within consumer, and the sell-side will often claim trends alignments for a business that prove illusory or superficial.

Matters Graph has extensive experience in the consumer, retail, and leisure space across various subsectors and business models. Our consumer work is rigorous and quantitative: intersecting POS analysis with layered consumer surveys. For data-ready management teams (and investors), Matters Graph implements advanced data science tools in support of strategic analyses—marrying advanced quantitative analysis with practical actionable recommendations. We have tackled everything from a vast array of categories in CPG to destination resorts to wholesale grocery distribution to consumer tech and everything in between.

Recent Matters Graph Consumer, Retail and Leisure projects include (for details on Matters Graph diligence exercises that are covered by PitchBook, click on the PitchBook icons below to view deal details):