Congratulations to KKR on its Role as a Strategic Partner Supporting Freeman’s Acquisition of Sparks
Matters Graph, formerly known as GRAPH Strategy USA*, completed Commercial Due Diligence supporting KKR during Freeman's acquisition of Sparks. Freeman is a global leader in events and Sparks is an experiential marketing agency.
KKR will serve as a new strategic partner to Freeman. The firm provided financing for the Sparks transaction primarily through KKR Opportunities Fund II and funds and accounts participating in its Strategic Investments strategy.
Access the full press release here.
*As of October 1, 2025, GRAPH Strategy USA is Matters Graph.
